If you’re thinking about starting a brewery, chances are you’ve heard some of these myths. And while there may be some truth to them, don’t let them dissuade you from taking the plunge.
Yes, starting a brewery takes planning and investment, but with the right strategy in place, it can be a very successful endeavour. Here’s a look at some of the most common myths about starting a brewery and why they shouldn’t stop you from achieving your dream.
1. You Don’t Need A Business Plan To Start A Brewery
While it’s true that you don’t need a business plan to start brewing beer, it’s something that can help you in the long run. A business plan will give you a roadmap to follow as you start and grow your brewery. It will also help you secure financing if you need it.
2. You Can Get By With A Small Amount Of Initial Investment
Starting a brewery does require some initial investment, but you don’t need millions of dollars. If you’re smart about where you spend your money, you can get by with a relatively small amount of start-up capital.
3. Location Isn’t Important for A Brewery
While it’s true that many successful breweries are located in rural areas, that doesn’t mean location isn’t important. Where you choose to locate your brewery can have a big impact on your success. Think about the type of customer you want to attract and choose a location that will be convenient for them.
4. You Don’t Need Much Brewing Experience To Start A Brewery
If you’re passionate about beer and are willing to learn, you can start a brewery with little brewing experience. However, if you want to be successful, it’s important to learn as much as you can about the brewing process. There are many resources available to help you, including books, online courses, and hands-on training programs.
5. It’s Easy To Get Distribution For Your Beer
One of the most common myths about starting a brewery is that it’s easy to get distribution for your beer. While it is possible to get your beer into stores and restaurants, it’s not always easy. You’ll need to build relationships with distributors and convince them to carry your beer.
6. You Don’t Need To Worry About Marketing Your Brewery
Just because you make great beer doesn’t mean people will automatically flock to your brewery. You need to let people know about your business and what makes you unique. There are many ways to market your brewery, including social media, events, and traditional advertising.
7. A Taproom Is Not Essential For A Successful Brewery
While a taproom can be a great asset for a brewery, it’s not essential for success. Many successful breweries don’t have taprooms and focus instead on selling their beer to retailers. If you do choose to open a taproom, be sure to consider the cost of doing so and whether it’s feasible for your business.
8. You Can Brew Any Style Of Beer And Be Successful
When starting a brewery, it’s important to focus on brewing beers that you’re passionate about. Brewing a variety of styles can be fun, but it’s not necessary for success. It’s also important to brew beers that will appeal to your target market.
Keep these myths in mind as you start planning your brewery. While there may be some truth to them, don’t let them stop you from achieving your dream. With the right strategy in place, you can be successful in the beer industry. Cheers!
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Did we miss any myths? Let us know in the comments below.